Applied professional learning

Understand Software and SaaS Economics

Read beyond revenue growth.

Understand subscriptions, expansion, contraction and customer retention. Examine acquisition costs and the economics of customer relationships.

100% onlineApplied industry briefing€199 per participantApplications open

Apply for access

Illustrative scene: a software-company leadership team reviews a customer cohort and retention dashboard in an understated product office.

YOUR LEARNING OUTCOMES

What you will be able to do.

Advisors and software newcomers.

Understand subscriptions, expansion, contraction and customer retention.
Examine acquisition costs and the economics of customer relationships.
Identify delivery costs, investment and timing effects.
Explain a simplified case and distinguish signals from assumptions.

WHAT YOU WILL CREATE

Revenue retention, acquisition cost, service cost, cash, and cohort-based performance interpretation.

IN PRACTICE

A situation you could face.

A software company grows quickly, but cash consumption and customer churn are rising. Interpret cohorts and economics before judging the performance.

YOUR TASK

Explain a simplified case and distinguish signals from assumptions.

Illustrative learning scenario.

CURRICULUM

Your learning path.

4 modules

Map the revenue model

Understand subscriptions, expansion, contraction and customer retention.

Connect acquisition and value

Examine acquisition costs and the economics of customer relationships.

Understand service cost and cash

Identify delivery costs, investment and timing effects.

Interpret cohort performance

Explain a simplified case and distinguish signals from assumptions.

THE EXPERIENCE

Practice with a purpose.

100% onlineNo in-person attendance required.

A self-directed sector briefing with a simplified business case and worked examples. Industry conditions and local requirements should be assessed for your own context.

Understand the decision

Define the question and the evidence a useful answer needs.

Test your judgement

Apply the method to a realistic case and explain your choices.

Review the quality

Use explicit criteria to judge the result and improve the work.

ABOUT YOUR APPLICATION

Before you apply.

Are courses delivered online?

Course materials, exercises and any included coaching or live sessions are delivered online. No in-person attendance required.

Each programme specifies its pace and included support. Your invitation confirms any scheduled sessions and their timing.

Why do I need to apply?

We review your background and any goals or motivation you choose to share to assess programme fit. There is no payment when you apply.

How do intakes work?

We welcome new participants in intakes over time. Apply for access and we will email you when the next intake opens for this programme.

When can I start?

We will confirm the start date, what is included and the fee when we invite you to join. You can then decide whether to take part. Applying does not give you immediate course access.

What does the fee cover?

A self-directed sector briefing with a simplified business case and worked examples. Industry conditions and local requirements should be assessed for your own context. The €199 shown is an estimated fee per person. We will confirm what is included, the final price and any applicable taxes before you decide to join.

Will I receive a certificate?

Your invitation will explain what you need to complete, how your work will be assessed and whether the programme includes a certificate. Any Academy certificate is separate from an accredited academic qualification.

Who is behind the Academy?

Scipio Academy draws on practical expertise from senior alumni of McKinsey, BCG and Bain. We will share details of the programme contributors and reviewers with your invitation. The firms do not sponsor or endorse these programmes.